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TikTok For Your Organization

Debbie McGrath • June 9, 2024

Thought TikTok was only for teenagers who lip-sync?  Not a chance.

If your organization hasn't added it to your social roster, you're missing out.

It’s like YouTube but better, Insta but better, Facebook but better, because it’s all about you!  TikTok serves up your interests again and again for a constant dopamine rush that will keep you coming back, which is what they intended. Every company should be using it and here’s why.


Roughly 170 million Americans use TikTok.

That’s half the population of the United States.²


TikTok is having an uncomfortable moment with North American and European governments. The crux of the issue is whether the Chinese government has cracked the spy-code through TikTok by feeding people content specific to their interest echo chambers while ultimately gaining intel and posting fake news. What the democratic governments will do, and what China’s response will be, is yet to be determined. In the court of iPhone judgement, anyone under 40, has decided it’s here to stay and that is enough to close the case.


38.5%, of TikTok users worldwide are between the ages of 18 and 24.

55.3% Female  44.7% Male


These are the 9 categories that TikTok has influenced and by order of what their users find to be most interesting.


  1. Hollywood
  2. Trends
  3. School
  4. Fashion
  5. Shopping
  6. Privacy
  7. Your Screen
  8. News
  9. Music


If your organization hasn’t embraced TikTok the opportunity is being missed. The opportunity to reach beyond your company’s connections is exponential, you can leapfrog access to greater markets easily – that’s why it’s a retail Mecca.

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